The nose ... the center of our face, of our memory, of our emotions. Through smell we understand the essence of things with immediacy, without going through rational elaboration. The sense of smell gives our psyche a memory that remains indelibly with us. The sense of smell gives us the possibility of recognizing things without seeing them and touching them, but capturing the essence, the smell that emanates from them that we will never forget. More than in a photo album, rather than in the memory drawer, our story is a memory of smells. p>
Perfumes are "impressions" which evoke emotions, they accompany our spirit on broad horizons, they are the first dress that we wear over our skin, they talk about us, they allow us to interact with others, they open the doors of knowledge, leaving an imprint of us that is remembered over time. Perfume has a more convincing persuasive force than words, appearance, feeling and will.
The olfactory sphere is one of the least explored in the world of communication, yet it is central to everyday life: aromas, fragrances, perfumes make us pleasant or not being into a place, create joy and influence our choices, even when we make shopping.
The emotional stimulation of the sense of smell and the diffusion of perfumes inside of environments can substantially contribute in the increasment of customer loyalty, reinforcement of the memory of your brand and enhance your environments, as proven by the more recent studies carried out by experts in cognitive neuro-ergonomics, which revealed that consumers declare to be loyal to a brand, a place, or an object, especially for the emotional aspects that they are able to transmit. p>
The biggest luxury brands are starting to understand the importance of an environment that is able to gratify the customer, setting the conditions for a pleasant, engaging and meaningful shopping experience, in a totally emotional vision of the spaces, contributing to the progressive shift of interest and expense towards luxurious experiences rather than luxurious products.
"QueLLiDelNaso" was born in 1995, at the dawn of what will later be called emotional marketing, from the passion of our CEO and founder and with the aim of offering concrete solutions that allow the use of fragrances and aromas as an instrument of corporate communication.